UX Researcher & Strategist
I help teams build products people actually love
Through research, driven insights, and strategic thinking, I uncover what your users truly need, so you can ship with confidence.
What I Actually Do
I help you understand your customers
Think of me as a translator between your customers and your product team. I talk to the people who use your product, find out what frustrates them, what delights them, and what they wish existed — then I turn those conversations into clear actions your team can take.
The result? You stop guessing and start building things people actually want to use.
What I Solve
Sound familiar?
You're building blind
You're spending time and money on features without knowing if customers actually want them. I talk to real users to test your ideas before you build.
Users are
leaving
People sign up but don't stick around — something's pushing them away. I watch how people use your product to find exactly where they get stuck.
Growth has
stalled
Your product works, but it's not growing. I dig into what customers actually want but aren't getting — and help you find new opportunities.
Your team can't agree on what to build next
Everyone has a different opinion on what matters. I bring real customer evidence so your team can align around what actually matters.
You're guessing who your customers are
Your idea of who uses your product is based on assumptions. I build real customer profiles grounded in actual conversations and data.
Redesigns aren't improving results
You made it look better, but the numbers didn't move. I measure whether design changes actually improve outcomes for your business.
Selected Work
Case Studies
UX Research Case Study
A voting registration experience specifically tailored to those with visual impairments.
UX Research Case Study
HEARTY is an app created to support the new mother’s nourishment.
UX/UI Research Case Study
HEARTY is an app created to support the new mother’s nourishment
Get In Touch
Let's solve your UX challenges together
Whether you need someone to help you understand your customers better, improve your product, or guide your next big decision — I'd love to hear about your project.